Jacqueline Cassidy is a creative strategist based in Minneapolis.
I believe that the arts are a universal human right, and mission-driven organizations deserve resources, systems, and support to amplify their impact and thrive. With over a decade of experience designing and leading audience-centered programming at world-renowned cultural institutions, I create access to the arts with design-thinking strategies to expand audience engagement and unlock new funding to allow artistic expression to flourish.
Cassidy Consulting
2023 – Current
Cassidy Consulting (CC & Co.) is a boutique creative strategy group based in Minneapolis. We design innovative program models, communication plans, and fundraising strategies for arts and cultural organizations to thrive. Our work is based on the belief that the arts are a basic human right and our objective is to democratize brand strategy techniques in order to help non-profit organizations withstand the shifting sands of fundraising. Each project is tailored to the specific problem at hand, and each project team is curated thoughtfully to bring in a mix of expert voices to create the right outcome. I work side-by-side with clients to teach the process of brand strategy while building tactical tools to help bring missions to life.
Zeus Jones
2021 – 2024
Zeus Jones, a brand innovation agency, partners with organizations to amplify their impact through strategic innovation, design thinking, and digital transformation. As a producer, I designed and facilitated workflows and workshops that transformed strategic plans into tangible outputs. I created internal cultural research to inform strategic thinking and achieved B-Corp recertification, setting new environmental and social responsibility practices and standards.
The Walker Art Center, a leading contemporary art museum and cultural center based in Minneapolis, MN. I created hundreds of public programs that centered voices of local artists, creating space for their creative expression while welcoming new audiences to enjoy experiences
Walker Art Center
2015–2021
Carnegie Hall, the world’s premier concert venue and arts institution, advances music education and community engagement through innovative global initiatives. I worked with educators and artists across New York City from around the world to build engaging educational programs and resources that reached thousands in the Tri-State area, and continue to reach millions worldwide.
Carnegie Hall
2012–2015
French Institute | Alliance Francaise NYC
2011–2012
The annual World Nomads: Morocco festival in 2011 presented hundreds of performances by artists from all over the world. I worked directly with the chief curator to manage the artists and performances, coordinating artists with consulates, media outlets, venues, audiences.
John F. Kennedy Center for the Performing Arts
2010–2011
The country’s center for arts and culture drew select aspiring arts administrators into a competitive training program under the former Kennedy Center President, Michael Kaiser. I spent six months in programming for Theater for Young Audiences as an intern in new play development, and continued on afterwards to coordinate the Maximum India festival, coordinating hundreds of international artists and managed dozens of live performances and events.
Currently collaborating with creative individuals and organizations to create mission-aligned strategy around:
Branding and creative communications
Philanthropy and fundraising
Programming and activations
Partnerships and sponsorships